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Core Viewpoint - The article discusses the contrasting strategies of two Guizhou-based consumer brands, Laoganma and Moutai, in the context of market dynamics and consumer behavior, highlighting Laoganma's return to peak revenue despite a seemingly passive approach [6][22]. Revenue Recovery - Laoganma's sales reached 5.391 billion yuan in 2024, nearing its historical peak of 5.403 billion yuan in 2020 [6][12]. - After a significant drop in revenue to 4.201 billion yuan in 2021, attributed to the pandemic's impact on offline consumption, Laoganma has seen a steady recovery in revenue since 2022 [9][12]. Market Positioning - Laoganma has adopted a low-key marketing strategy, with minimal engagement in live streaming and social media, relying instead on natural consumer repurchase [6][14]. - Despite the lack of marketing noise, Laoganma's revenue has continued to grow, indicating a strong brand loyalty and market presence [12][22]. Product Development and Innovation - The company has not ceased product development; it continues to innovate and expand its product line, launching over 20 new products since 2020 [20]. - Laoganma has shifted its focus to overseas markets, expanding its presence from 90 countries in 2019 to 160 countries by 2024, with a 30% year-on-year growth in overseas sales in 2023 [16][17]. Competitive Landscape - Other brands like Fuling Mustard and Zhongjing Foods have faced challenges in maintaining growth, with Fuling's revenue growth slowing from 14.23% in 2020 to 1.18% in 2022 [10]. - The article notes that the condiment market is evolving, with new entrants like Hubang Sauce adopting different marketing strategies compared to traditional brands like Laoganma and Zhongjing [19][20]. Consumer Trends - The article highlights a shift in consumer preferences towards healthier options, with competitors introducing low-fat products, while Laoganma has not yet adapted its offerings to align with these trends [21][22]. - Despite criticism regarding changes in taste, Laoganma's brand recognition and pricing strategy have allowed it to maintain a strong market position both domestically and internationally [12][17].