首个黄金以旧换新“国标”出炉

Core Viewpoint - The release of the "Gold Old-for-New Business Service Specification" marks a significant step towards standardization and transparency in China's gold recycling industry, addressing long-standing issues such as unclear pricing and inconsistent loss standards [3][5]. Group 1: Background and Market Trends - The demand for gold recycling is increasing, with related consumption accounting for approximately 20% of the national gold jewelry consumption [3]. - Rising gold prices in 2025 have led consumers to sell idle gold assets to capitalize on high market values [3]. - The emergence of diverse recycling channels, including online platforms and gold ATMs, has made it easier for consumers to recycle gold, thereby lowering barriers [3]. Group 2: Impacts of the New Standard - The new specification clarifies the boundaries for business operators, establishing compliance requirements for qualifications, technology, and financial security, which can guide small and medium enterprises towards compliant operations [5]. - It aims to resolve industry chaos by detailing service processes, thus addressing issues like unclear pricing and gold testing, and ensuring consumer rights are protected [5][6]. - The specification is expected to enhance the overall credibility of the industry by establishing complaint handling mechanisms, which can reduce consumer disputes and increase trust in gold recycling services [5][6]. Group 3: Recommendations for Brands - Brands are encouraged to create a closed-loop recycling system to address the value disparity between purchasing and recycling, which can enhance consumer trust [4][5]. - Suggestions include implementing mechanisms like "original brand depreciation buyback" and "craft fee deductions" to mitigate premium losses and improve customer loyalty [5].