抖音宣布：这类账号，禁止发布财经专业内容！

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to enhance the quality of financial content on its platform, regulate the dissemination of financial information, and promote orderly operation of related accounts [2]. Account Qualification - Financial creators are encouraged to complete professional qualification certification before publishing financial content, and accounts without certification are prohibited from posting financial professional content or recommending financial services/products [7][15]. - The platform strictly prohibits impersonation of financial experts or institutions, including the use of misleading names or identifiers [6][7]. Content Management - Douyin encourages creators to share objective and neutral financial knowledge, aiming to provide high-quality financial content that enhances users' financial literacy [9][14]. - The platform prohibits maliciously undermining economic development, disrupting financial market order, and defaming the financial industry [10][19]. Marketing Behavior - Financial institutions and professionals are not allowed to conduct marketing activities beyond their licensed scope and must avoid misleading marketing practices [12][20]. - The platform emphasizes that financial marketing must not involve fraud or misleading representations of financial products or services [22]. Violation Handling and Accountability - Violations of the governance norms will result in a range of penalties based on the severity and frequency of the infractions, including warnings, content restrictions, and account bans [5][21]. - Accounts that publish professional financial content without certification will face penalties such as interaction function cancellation and potential permanent bans for serious violations [23].