【深度分析】2025年11月份全国乘用车市场深度分析报告

Overall Market - The narrow passenger car production and sales situation for November 2025 shows a total production of 3,105,971 units and wholesale of 2,998,113 units, with retail sales at 2,225,406 units [6][8] - Year-on-year growth rates for narrow passenger cars indicate a 3.0% increase in production, 2.3% in wholesale, and a decline of 8.1% in retail sales [6][8] - Cumulative data from January to November 2025 shows a total production of 26,842,315 units for narrow passenger cars, with a year-on-year growth of 12.3% [10][10] Model Category Segmentation - The market share changes for different vehicle categories indicate that sedans accounted for 50.9% of retail sales, while SUVs and MPVs had shares of 45.3% and 3.9% respectively [11][11] - The sales volume for SUVs in November 2025 was 1,132,000 units, showing a year-on-year decline of 5.6% [11][11] - Cumulative sales data for the first eleven months of 2025 shows sedans at 9,831,000 units, SUVs at 10,699,330 units, and MPVs at 953,000 units [16][16] Country Segmentation - The market share for different countries shows that German brands had a retail sales volume of 312,217 units in November 2025, reflecting a year-on-year decline of 17.4% [19][19] - Japanese brands recorded a retail sales volume of 259,291 units, down 13.1% year-on-year, while domestic brands achieved 1,491,118 units, marking a 14.0% increase [19][19] - Cumulative data from January to November 2025 indicates that domestic brands accounted for 14,048,921 units, with a year-on-year growth of 15.1% [19][19] Brand Positioning Segmentation - The luxury brand segment saw a retail sales volume of 238,910 units in November 2025, down 7.3% year-on-year, while mainstream joint ventures recorded 497,582 units, down 17.9% [26][26] - Cumulative retail sales for luxury brands from January to November 2025 reached 2,201,049 units, reflecting a decline of 10.6% [26][26] - Domestic brands maintained a strong position with cumulative sales of 14,041,852 units, representing a year-on-year increase of 15.1% [26][26] Price Positioning Segmentation - The market share for different price segments indicates that vehicles priced below 100,000 yuan accounted for 28.99% of total sales, while those in the 100,000 to 200,000 yuan range held a share of 29.09% [34][34] - In November 2025, the retail sales volume for vehicles priced between 200,000 and 300,000 yuan was 402,409 units, down 12.7% year-on-year [34][34] - Cumulative data from January to November 2025 shows that vehicles priced above 400,000 yuan had a retail sales volume of 699,277 units, reflecting a decline of 8.2% [34][34]