30万级的玛莎拉蒂，两天被抢光！经销商称“6点下班，被客户堵到9点”，知情人士：这批车卖一辆亏一辆，不降价也不行

Core Viewpoint - Maserati is experiencing significant price reductions on its models, particularly the Grecale, as part of a strategy to clear inventory and respond to declining sales in the Chinese market [2][3][4]. Group 1: Price Reductions and Sales Dynamics - Maserati's Grecale model has seen drastic price cuts, with the gasoline version dropping from an official price of 650,800 yuan to 388,800 yuan, a reduction of over 260,000 yuan, equivalent to a 60% discount [2]. - The electric version of the Grecale has an even larger discount, with its price slashed from 898,800 yuan to 358,800 yuan, a decrease of 540,000 yuan, representing a 40% discount [2]. - Reports indicate that low-spec versions of the Grecale sold out quickly, with only about 100 units available nationwide, highlighting a surge in demand despite the price cuts [2]. Group 2: Inventory and Market Strategy - The price cuts are primarily aimed at clearing inventory that has been delayed due to the pandemic, with some vehicles arriving 18 months late, coinciding with the launch of new models [3]. - A source close to Maserati indicated that selling these vehicles at a loss is necessary to avoid further inventory issues, as new models are already arriving [3]. - The drastic price reductions have undermined Maserati's brand value and exclusivity, which has historically been built on high pricing [3]. Group 3: Sales Performance and Market Trends - Maserati's global sales have nearly halved, dropping from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40% [4]. - In China, Maserati's sales have also plummeted, with figures of approximately 4,680 units in 2022, 4,367 units in 2023, and only 1,209 units projected for 2024, reducing its market share from 20% to 8.2% [4]. - The decline in sales is attributed to reduced demand for Western luxury vehicles in China, alongside a shrinking product lineup and inventory reduction measures [4]. Group 4: Management Changes and Market Challenges - Maserati has faced frequent management changes in China, with new leadership appointments occurring within short timeframes, indicating instability in the brand's operations [5][6]. - Despite these changes, Maserati's performance in China continues to decline, with a reported 5% drop in imports in September and a 3% decline from January to September [6]. - The overall luxury car market is experiencing a downturn, with Chinese brands increasingly gaining market share and challenging traditional luxury brands [6][7].