Core Viewpoint - Douyin Group has introduced a financial industry governance convention aimed at combating the dissemination of financial market content by individuals lacking professional qualifications, as well as the promotion of financial products by such individuals [1][5]. Group 1: Governance Convention - The convention emphasizes stricter qualification restrictions to eliminate accounts that mislead users by impersonating experts or financial institution employees [2][5]. - It encourages deep professional content creators to complete qualification certification to enhance user trust [3][5]. - The convention allows for the sharing of objective and compliant financial experiences by users, but stresses that having qualifications does not permit unrestricted commentary [4][5]. Group 2: Content Management - The governance convention outlines core management norms regarding account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability [6]. - It applies to all accounts within the Douyin community that publish financial-related content, establishing clear governance boundaries from the source [6].
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财联社·2025-12-16 12:27