抖音，突然大动作！事关荐股、投资……

Core Viewpoint - Douyin has introduced the "Douyin Community Financial Industry Convention (Trial)" to enhance the management of financial content on its platform, emphasizing the need for creators to obtain professional qualifications before publishing financial content [1][2]. Group 1: Certification and Content Restrictions - The convention mandates that only certified professionals, such as securities analysts, fund managers, and economists, can publish financial content, requiring them to provide relevant proof of qualifications [2]. - Accounts without certification are prohibited from publishing financial content or suggesting financial services/products, and must not misrepresent their professional background [3][4]. Group 2: Prohibited Activities - The convention explicitly bans the analysis or prediction of individual stock prices, promotion of future trends, and any form of illegal stock recommendations [4]. - It also prohibits the dissemination of misleading information, including false claims about financial products, and the use of insider information for speculation [5][6]. Group 3: Marketing Regulations - Financial marketing activities must remain within the scope of legal business licenses, and unauthorized marketing practices are strictly forbidden [6][7]. - Financial institutions must ensure that their marketing does not mislead users or violate their rights, including the obligation to disclose risks clearly [7].