抖音回应无资质不能发财经专业内容

Core Viewpoint - Douyin Group aims to combat the dissemination of financial content by unqualified individuals through the introduction of a financial industry governance convention, emphasizing the importance of professional qualifications in financial discussions [1][3]. Group 1: Governance Convention Overview - Douyin has released the "Douyin Community Financial Industry Convention (Trial)", which outlines core governance norms regarding account qualifications, content management, and marketing behaviors, as well as mechanisms for handling violations and accountability [3]. - The convention applies to all accounts within the Douyin community that publish financial-related content, establishing clear governance boundaries from the source [3]. Group 2: Account Qualification Standards - The platform encourages financial creators to complete professional qualification certification before publishing financial content [4]. - Accounts without certification are prohibited from publishing professional financial content or recommending related services [4]. - It is forbidden for unqualified accounts to imply or state that they possess a financial professional background or can provide financial services [4]. Group 3: Content Management Standards - The platform promotes the sharing of objective and neutral financial knowledge to enhance users' financial literacy [5]. - Encouragement is given for the production of compliant original works that relate closely to everyday financial matters [5]. Group 4: Prohibited Activities - The platform prohibits the dissemination of false or misleading information, including content that contradicts common sense or cannot be verified [8]. - Activities that maliciously undermine economic development, disrupt financial market order, or defame the financial industry are strictly forbidden [9]. - The promotion of illegal financial services, such as illegal fundraising or tax evasion, is also prohibited [9]. Group 5: Marketing Behavior Standards - Financial institutions and professionals are not allowed to conduct marketing activities beyond their business scope or engage in misleading marketing practices [10]. - Unauthorized accounts that publish professional financial service content will face penalties such as the cancellation of interaction functions or being muted [13].