60岁再婚、再创业，李国庆想打造线上版高端山姆

Core Viewpoint - Li Guoqing is launching a new online high-end membership store named "Li Xiang Life," aiming to create a premium lifestyle circle through a membership model and live streaming sales, similar to a high-end version of Sam's Club [4][7][13]. Group 1: Business Model and Strategy - The new venture will strictly control the markup rate of products at 1.25 times the cost, significantly lower than the industry average, with an initial target of serving 5,000 premium members in the first year [9][12]. - Li Guoqing's focus on high-end membership e-commerce is driven by the growing popularity and commercial value of membership-based business models, which filter high-repurchase and high-loyalty consumers [15][19]. - The membership e-commerce market in China is projected to grow significantly, with the warehouse membership supermarket market size expected to increase from 216.3 billion yuan in 2012 to 384.8 billion yuan in 2024 [19][22]. Group 2: Market Context and Competition - The success of Sam's Club in China, which has expanded its e-commerce operations and now generates over half of its sales from online channels, highlights the potential for membership-based models [15][22]. - Other players in the market, such as Oriental Selection, are also exploring membership models, indicating a competitive landscape where differentiation and unique branding will be crucial for success [16][23]. - The retail market in China is diverse and competitive, with various players like Hema and Meituan entering the membership space, emphasizing the need for Li Guoqing's new brand to establish a unique identity to gain consumer recognition [23].