日本娱乐实力(3)错失2万亿周边商品市场

Core Viewpoint - The article discusses the commercialization rights of Japanese anime and manga, highlighting how major streaming platforms like Netflix are capitalizing on these rights, leading to a significant outflow of potential revenue from Japan to foreign companies [2][10]. Group 1: Commercialization Rights and Market Dynamics - Streaming platforms negotiate with production committees to acquire rights for adaptation and distribution, often gaining rights to produce and sell merchandise as well [6]. - The global sales of merchandise related to Japanese anime reached $14.3 billion, while the streaming revenue was $5.5 billion in 2023, indicating a substantial market for merchandise [6]. - Japanese companies often lack the talent to plan and sell merchandise overseas, resulting in a loss of potential revenue and market presence [9]. Group 2: Impact on Japanese Companies - The inability to effectively utilize their IP leads to "idle IP" situations, where Japanese companies miss out on potential earnings that are instead captured by foreign platforms [10]. - Companies like Toho are taking steps to secure merchandise rights for their properties, indicating a shift towards better management of IP rights [11]. - New initiatives, such as MAG.NET, aim to directly sell merchandise overseas, reducing intermediaries and increasing revenue for Japanese creators [11]. Group 3: Future Opportunities - Expanding into previously untapped overseas merchandise markets is seen as crucial for the next leap in Japanese animation's success [11].