Core Viewpoint - The article discusses the recent opening of a "MIXUE" store in Hollywood, Los Angeles, highlighting its promotional activities and product offerings as part of its trial operation phase [4][12]. Group 1: Store Opening and Location - The "MIXUE" store is located on Hollywood Boulevard, directly across from the Chinese Theatre, in a bustling area [4]. - The store has commenced trial operations and is currently engaging in pre-sale and promotional activities [4]. Group 2: Promotional Activities - Starting from December 15, the "Snow King" mascot has been distributing hundreds of free drinks at locations like the University of Southern California to attract students and the Chinese community [4]. - During the trial period, customers can sing the theme song to receive free ice cream [4]. Group 3: Product Offerings - The store's appearance mirrors that of its domestic counterparts, featuring transparent plastic bottles and a red-themed design, with the brand name "MIXUE" in English [7]. - Online pre-sales have been initiated, with two packages priced at $3.99 (approximately 28 RMB), including two drinks and ice cream, and new users can purchase for as low as $1.17 (approximately 8.2 RMB) [9]. - The drink options include various flavors and sugar levels, with unique choices like 120%, 150%, and 200% sugar content available [9]. Group 4: Expansion Plans - "MIXUE" is also planning to expand its presence in New York and Mexico, indicating a broader international strategy [12]. - Company representatives confirmed that the business operations in the U.S. are progressing steadily [12].
蜜雪冰城美国首店试运营,最高可选200%糖度
第一财经·2025-12-17 07:23