《阿凡达3》预售“遇冷”

Core Viewpoint - The pre-sale performance of "Avatar: The Way of Water" (referred to as "Avatar 3") is underwhelming compared to its predecessor, raising concerns about its box office potential [1][6]. Pre-sale Performance - "Avatar 3" began pre-sales on December 12, with total pre-sale and preview box office reaching approximately 57.7 million yuan by December 17, 11 AM, surpassing 50 million yuan on December 16, just 2 days and 9 hours before its release [2][4]. - In contrast, "Avatar: The Way of Water" achieved over 20 million yuan in its first-day pre-sales on December 7, 2022, and surpassed 50 million yuan within 1 day and 13 hours, eventually exceeding 200 million yuan before its release [4]. Box Office Context - "Avatar: The Way of Water" grossed approximately 1.7 billion yuan, ranking fifth among films released in 2022 and becoming the highest-grossing imported film of that year [5]. - The original "Avatar" released in 2009 remains the highest-grossing film in history, with a total box office of 21.2 billion yuan [7]. Factors Affecting Pre-sale Performance - Analysts attribute the disappointing pre-sale results of "Avatar 3" to high ticket prices and the film's lengthy runtime of 198 minutes, which poses challenges for audience attendance and theater scheduling [9]. - Ticket prices for "Avatar 3" are notably high, with preview screenings in Shanghai priced above 100 yuan, and special screenings reaching up to 188 yuan. Regular screenings on the release day are also priced higher than typical films [9].