市场监管总局：“全网最低价”可能构成垄断

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation (SAMR) regarding antitrust compliance for internet platforms, highlighting potential monopolistic behaviors and risks associated with platform operations [1][2]. Group 1: Antitrust Compliance Guidelines - The SAMR has introduced the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" which outlines eight new types of monopolistic risks to provide practical compliance guidance for platform enterprises [1]. - One of the highlighted risks is the requirement for merchants to sell products at "the lowest price on the entire network," which may constitute abuse of market dominance or collusion [1]. - The guidelines emphasize the importance of transparency in algorithms, warning against "algorithm black boxes" that could harm the interests of merchants and consumers, and encourage platforms to develop systems for identifying and preventing monopolistic behaviors [1]. Group 2: Regulatory Actions and Market Dynamics - The SAMR has already taken legal action against several platform companies for engaging in "choose one from two" monopolistic practices, and the guidelines summarize enforcement experiences to help dominant platforms avoid punitive or incentivizing measures that lead to such behaviors [1]. - The unique business logic and behavior patterns of platform economies complicate the delineation of behavioral boundaries, necessitating regulatory guidance for platforms to enhance risk identification, management, and compliance assurance [2].