AI被灌入垃圾营销信息，几千元即可改变AI回答

Core Viewpoint - The article discusses the reliability of information generated by AI chat software, particularly in the context of marketing practices known as Generative Engine Optimization (GEO), highlighting the prevalence of fabricated content and the need for users to critically evaluate the sources of information provided by AI [3][4][5]. Summary by Sections AI Information Authenticity - AI-generated content often includes fabricated information, especially in rankings and lists, which are frequently created to enhance brand visibility without factual backing [5][6][9]. - Users are advised to verify the sources of information provided by AI, as many rankings lack credible evidence and are often based on dubious criteria [5][7]. GEO Services and Pricing - GEO services vary widely in pricing, with some low-cost options available for as little as a few thousand yuan, while comprehensive packages can cost tens of thousands [12][16]. - A typical GEO service may involve optimizing keywords to ensure brand names appear in AI-generated responses, with specific performance metrics for success [12][13][14]. Quality of Content and Industry Concerns - The proliferation of low-quality content, referred to as "slop," has raised concerns among users and industry professionals about the impact on the credibility of AI outputs [19][20]. - Industry experts emphasize the need for GEO content to return to its core purpose of authentic brand marketing, advocating for the creation of trustworthy content that can withstand scrutiny [20][21]. Legal and Ethical Considerations - Legal experts assert that brands must take responsibility for the authenticity of their marketing content, as GEO practices can influence consumer perceptions and behavior [22]. - There is a call for clearer regulations and standards to ensure that marketing practices comply with advertising laws and do not mislead consumers [22].