平台要求商家“全网最低价”,可能构成垄断!
券商中国·2025-12-17 09:58

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation (SAMR) regarding antitrust compliance for internet platforms, highlighting potential monopolistic behaviors and risks associated with platform operations [1][2]. Group 1: Antitrust Compliance Guidelines - The SAMR has introduced the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" which outlines eight new types of monopolistic risks for platform enterprises [1]. - One significant risk identified is the requirement for merchants to sell products at "the lowest price across the internet," which may constitute abuse of market dominance or collusion [1]. - The guidelines emphasize the importance of transparency in algorithms, warning against "algorithm black boxes" that could harm the interests of merchants and consumers [1]. Group 2: Enforcement and Risk Management - The SAMR has taken action against multiple cases of monopolistic practices, particularly the "choose one from two" behavior, and the guidelines aim to summarize enforcement experiences to help platforms avoid such practices [1]. - Liu Jian, a deputy director at SAMR, stated that the platform economy has unique business logic and behavior patterns, making it complex to delineate behavioral boundaries [2]. - The regulatory body encourages platform enterprises to enhance risk identification, management, and compliance to effectively mitigate antitrust compliance risks and promote healthy development of the platform economy [2].