多地整治房地产网络乱象,抖音、小红书、贝壳等被约谈
21世纪经济报道·2025-12-18 09:35

Core Viewpoint - The article emphasizes the ongoing crackdown on online real estate misinformation and disorder in various cities, particularly in Beijing, where authorities are taking strong measures against platforms spreading false information and creating market panic [1][2]. Group 1: Beijing's Actions - On December 5, Beijing's housing and urban-rural development committee, along with other departments, held a joint meeting with major internet platforms like Douyin and Xiaohongshu to address issues of misinformation and market disruption in the real estate sector [1]. - The meeting highlighted that some self-media accounts were spreading negative narratives about the Beijing housing market, which led to a demand for platforms to conduct thorough self-checks and remove non-compliant information [1]. - As of December 12, over 17,000 pieces of illegal and harmful information were cleared from platforms like 58.com and Douyin, with more than 2,300 accounts and live streams being shut down for spreading panic and false content [2]. Group 2: Nationwide Efforts - Other cities, such as Shanghai and Changzhou, have also initiated similar actions to regulate online real estate information, with Shanghai reporting the removal of over 40,000 pieces of harmful content and the closure of 70,000 accounts since November 14 [4]. - The focus of these nationwide efforts includes addressing the distortion of real estate policies and the use of exaggerated headlines to create panic among potential buyers [4][5]. - Cities like Xi'an and Nanjing have also taken steps to address misinformation, with Xi'an reporting the suspension and potential cancellation of accounts spreading false narratives about housing prices [4].

多地整治房地产网络乱象,抖音、小红书、贝壳等被约谈 - Reportify