广汽集团,大动作!
中国基金报·2025-12-18 11:09

Core Viewpoint - GAC Group has initiated a reform of its independent brand Business Units (BUs), with the establishment of the Haobo Aion BU as a key focus for operational integration and efficiency [2][3]. Group 1 - Zhang Xiong has been appointed as the president of the Haobo Aion BU, with Feng Yu as the product vice president and Yang Long as the sales and service vice president [3]. - Each independent brand BU will be responsible for the entire process from product planning and development to market launch and profitability, ensuring accountability for market performance [3]. Group 2 - The integration of sales channels for Haobo and Aion will be implemented in phases, with the first phase set to announce the initial sales and service points by January 31, 2026 [5]. - After the first phase, the integrated channels are expected to cover over 30 cities nationwide, allowing for dual-brand sales and service at the same locations [6]. Group 3 - The second phase aims for complete channel integration by March 31, 2026, establishing over 1,000 sales points and achieving 100% coverage in cities above the fourth tier [6]. - The integration is projected to increase Haobo's service network from 200 to 1,000 locations, enhancing service convenience for users, while Aion customers will benefit from a wider range of product options [6]. Group 4 - GAC Group's reform is designed to maximize resource synergy, improve organizational management efficiency, and accelerate technological innovation and market responsiveness [6]. - Haobo will focus on the high-end market as "elite vehicles," while Aion will target the mass market as "people's good cars," strengthening GAC Group's competitive position in independent brands [6][7]. Group 5 - GAC Group is also preparing for a BU reform for its brand Trumpchi, which is currently in the planning stage [8]. - The company aims to balance its traditional fuel vehicle advantages with the transition to new energy vehicles, emphasizing both fuel and electric vehicle development [9]. - The independent operation of the Qijing brand, developed in partnership with Huawei, has been established, with management and marketing handled autonomously [9]. Group 6 - GAC Group's initiatives, including the "Panyu Action" plan, have led to a 50% improvement in business efficiency, a reduction in new car development cycles from 26 months to 18-21 months, and a decrease in R&D costs by over 10% since the start of 2024 [9].

广汽集团,大动作! - Reportify