刚刚，闪崩！“地雷”，突然引爆！

Core Viewpoint - Nike's stock price plummeted over 10% following the release of its Q2 2026 financial report, resulting in a potential market value loss of nearly $10 billion [1][2]. Financial Performance - For Q2 2026, Nike reported revenue of $12.427 billion, a year-on-year increase of 0.59%, while net profit fell by 32% from $1.163 billion to $792 million [2]. - Diluted earnings per share were $0.53, down from $0.78 in the same period last year [2]. - Barclays lowered Nike's target price from $70 to $64 after the earnings report [2]. Regional Performance - North America showed revenue growth, contributing positively to the overall performance, while the Greater China region experienced a 17% decline in revenue to $1.7 billion [2][3]. - The Converse brand saw a significant revenue drop of 30% to $300 million, attributed to poor performance across all regions [2]. Challenges and Strategic Actions - Nike attributed the profit decline to increased tariffs and ongoing weakness in its Chinese operations [2][3]. - CFO Matthew Friend noted that tariffs are expected to impact the company by $1.5 billion for the year, consistent with previous forecasts [3]. - The company is focusing on reviving the Converse brand and addressing inventory issues in North America [4]. Future Outlook - Nike anticipates a low single-digit revenue decline for Q3 2026, with moderate growth expected in North America [4]. - The CEO stated that the recovery process will not be linear, emphasizing the need for decisive actions to accelerate recovery in lagging areas [4]. - Analysts express concerns about Nike's direct-to-consumer strategy and its performance in the Chinese market, indicating a need for clearer communication regarding recovery timelines [5].