大片魔法失效，《阿凡达》不再无敌

Core Viewpoint - The article discusses the contrasting market performance of two major Hollywood films, "Zootopia 2" and "Avatar: The Way of Water," highlighting the declining impact of the "Avatar" franchise and the changing audience expectations in the film industry [5][10]. Group 1: Box Office Performance - "Zootopia 2" has achieved a global box office of $1.1 billion, with $500 million from the Chinese market, while "Avatar 3" is facing a lukewarm reception with pre-sales struggling and a predicted domestic box office of only $1 billion [5][10]. - The first "Avatar" film grossed $2.923 billion globally, while "Avatar: The Way of Water" earned $2.32 billion, both surpassing $1.7 billion in the Chinese market. In contrast, "Avatar 3" is expected to fall short of these figures [10]. Group 2: Audience Experience and Expectations - The lengthy runtime of "Avatar 3," at 198 minutes, has raised concerns among viewers regarding time investment, with some planning their viewing experience meticulously to avoid interruptions [6][7]. - Audience reactions to "Avatar 3" are polarized, with some praising its visual effects while others criticize its narrative for lacking freshness and coherence, leading to a divided reception [9][10]. Group 3: Industry Trends and Future Implications - The article suggests a shift in audience attitudes towards Hollywood blockbusters, with viewers becoming more selective and critical of content, moving away from the notion that big-budget films guarantee quality [16][19]. - The high production costs of "Avatar 3," estimated at over $400 million, raise questions about the sustainability of such large-scale investments in an uncertain market, as audience willingness to pay for expensive cinematic experiences diminishes [19][20].