平台不得强制经营者降价，自动续期扣款前显著通知……《互联网平台价格行为规则》最新印发

Core Viewpoint - The article discusses the newly issued "Internet Platform Pricing Behavior Rules" aimed at establishing a regular pricing supervision mechanism for internet platforms, ensuring fair pricing practices, and protecting the rights of consumers and operators [3][4]. Summary by Sections General Principles - The rules are formulated based on various laws including the Price Law and the E-commerce Law to regulate pricing behaviors of platform operators and operators within platforms [4]. - Pricing behaviors include setting or changing prices, price marking, charging fees, and implementing subsidies [4]. Operator's Autonomous Pricing - Platform operators and internal operators are encouraged to exercise their pricing rights legally and reasonably, and to innovate in technology and business models [5]. - Unreasonable restrictions on pricing behaviors, such as forced price reductions or mandatory pricing alignment with other sales channels, are prohibited [5][6]. Pricing Marking Behavior - Clear price marking is required for goods and services, including the display of transportation fees and payment methods [8]. - Different pricing for consumers under varying transaction conditions must be disclosed prominently [8][9]. Pricing Competition Behavior - Selling below cost to eliminate competitors is prohibited, except for specific circumstances like seasonal goods [12]. - Price discrimination based on consumer data without their knowledge is not allowed [15]. Consumer Price Rights Protection - Operators must transparently charge consumers according to legal agreements and provide easy cancellation options for additional services [15][16]. - An online dispute resolution mechanism for pricing disputes is encouraged [16]. Supervision Mechanism - Regulatory bodies will oversee pricing behaviors in the platform economy and can conduct investigations if necessary [17][18]. - Operators are required to establish internal compliance management systems to regulate their pricing behaviors [19]. Miscellaneous - The rules will take effect on April 10, 2026, and will be valid for five years [23].