事关互联网平台定价、促销、收费等行为，重要新规印发！

Core Viewpoint - The article discusses the release of the "Internet Platform Pricing Behavior Rules" aimed at promoting innovation and healthy development in the platform economy, emphasizing the protection of pricing rights for platform operators and consumers [1]. Summary by Sections Modifications After Public Consultation - The "Behavior Rules" underwent revisions based on feedback from various stakeholders during the public consultation period from August 23 to September 22, 2025. Key changes include refining regulations to protect the pricing autonomy of platform operators, clarifying pricing transparency requirements, and enhancing consumer rights protections [2]. Main Contents of the "Behavior Rules" - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the pricing conduct that platform operators and internal operators must adhere to. The first chapter establishes the legal basis and scope of the rules [2][3]. Specific Regulations - Chapter 2 focuses on protecting the pricing autonomy of operators, detailing the basic requirements for lawful pricing and regulating platform operators' charging behaviors [3]. - Chapter 3 specifies pricing display behaviors, requiring clear pricing practices, including differential pricing and promotional activities [3]. - Chapter 4 addresses pricing competition behaviors, prohibiting unfair practices such as predatory pricing and price collusion [3]. - Chapter 5 emphasizes consumer rights, mandating transparency in payment options and encouraging platforms to establish mechanisms for resolving pricing disputes [3]. - Chapter 6 outlines the supervisory mechanisms, defining the responsibilities of regulatory bodies and the need for compliance management systems among platform operators [3][4]. Implementation Timeline and Compliance - The "Behavior Rules" will take effect on April 10, 2026. In the interim, regulatory bodies will assist platform operators in aligning their internal compliance systems with the new rules, focusing on consumer rights and pricing autonomy [5]. Future Actions for Implementation - Regulatory bodies will enhance collaboration, promote industry self-regulation, and conduct market inspections to ensure compliance with the "Behavior Rules." This includes policy dissemination, encouraging industry associations to uphold standards, and monitoring pricing competition [6].