实探︱深圳水贝下架“投资金”

Core Viewpoint - The article discusses the impact of new tax policies on the gold market in Shenzhen's Shui Bei area, highlighting changes in pricing structures and market dynamics following the implementation of these policies [1]. Pricing Changes - The new tax policy has led to a significant shift in the pricing system within the Shui Bei market, with the previous distinction between "investment gold" and "jewelry gold" being removed [1][5]. - Current prices for gold are reported as follows: - Investment gold: 960 RMB/gram - Jewelry gold: 1082 RMB/gram - Silver: 15.1 RMB/gram [2]. Market Dynamics - The market experienced a period of price confusion post-policy implementation, but has since stabilized, with most merchants returning to normal operations [5]. - The transparency of pricing in Shui Bei, which previously attracted consumers, is now at risk due to the recent changes in pricing structure [5]. Consumer Behavior - Consumers have shown interest in the differences between investment and jewelry gold prices, leading to inquiries about potential tax avoidance strategies, although these practices carry risks [5]. - Despite high gold prices potentially suppressing demand, the traditional peak season at the end of the year still holds potential for sales growth [5]. Investment Demand vs. Retail Consumption - The World Gold Council indicates that the new tax policy affects investment demand and jewelry consumption differently, with investment channels remaining largely unaffected [6]. - Retail demand for gold jewelry may face pressure due to increased prices from tax burdens, but the overall negative impact is expected to be limited as demand elasticity decreases at historically high gold prices [7].