北京、上海二手房现“翘尾行情”，刚需买卖首选自如美家二手房

Core Viewpoint - The second-hand housing market in Beijing and Shanghai is experiencing a year-end "tail-up" trend, driven by strong demand from first-time homebuyers and favorable policies [3][4]. Group 1: Market Trends - The second-hand housing transaction volume in Beijing increased by 19.52% month-on-month, with 14,446 units signed in November 2025, while Shanghai saw a 24% increase, reaching 22,943 units, marking a seven-month high [3]. - First-time homebuyers have become the dominant force in the second-hand housing market, with low-priced, high-value properties gaining significant traction. In Beijing, properties priced below 2 million yuan accounted for 57.19% of transactions, while in Shanghai, this figure was 48.72% [3]. Group 2: Challenges in the Market - Both buyers and sellers face multiple challenges in the current second-hand housing market, including high listing volumes and long transaction cycles. Buyers struggle to filter through numerous listings for suitable properties, while sellers contend with intense competition and uncertain pricing negotiations [4]. - The traditional real estate agency model is becoming inadequate as it relies solely on information matching, necessitating new service models to enhance transaction efficiency and certainty [4]. Group 3: Innovative Service Models - The introduction of innovative service models is underway in the second-hand housing market, with companies like Ziroom launching "Ziroom Meijia Second-hand Housing" to address changing transaction structures and service demands. This model emphasizes single-sided service for buyers or sellers, avoiding conflicts of interest [5][7]. - The service model includes a focus on high-quality properties and various upgrades for different types of listings, such as "clean water houses" for older properties and "refreshed houses" for those in better condition, enhancing both visual appeal and living experience [7][8]. - The commission discount policy aims to make transactions more affordable for both sellers and buyers, contributing to increased viewing rates and conversion for agents, thus creating a win-win situation for all parties involved [10].