多地打响年底消费冰雪之战

Core Insights - The article discusses the introduction of the first "snow holiday" in Jilin Province, which has led to increased participation in winter sports and related economic activities [1][4] - The growth of the ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with significant increases in consumer spending on winter sports [2] - Various regions are implementing measures to facilitate ice and snow activities, including discounts and improved transportation services for ski equipment [3][8] Group 1: Snow Holiday Impact - Jilin Province's "snow holiday" from December 3 to 7 has resulted in high demand for ski lessons and increased foot traffic at local ski resorts [1][4] - Other regions, such as Xinjiang, are also adopting similar "snow holiday" policies to encourage winter sports participation among students [8] - The introduction of convenient transportation services for ski equipment on trains has made it easier for consumers to engage in winter sports [8] Group 2: Industry Growth and Consumer Trends - The number of ski enthusiasts in China is rising, with a projected increase in the ice and snow industry to 10.053 billion yuan by 2025 [2] - The 2024-2025 winter season is expected to see over 187.5 billion yuan in consumer spending related to ice and snow activities, with ski resort spending alone reaching 78.613 billion yuan [2] - The demand for specialized ski services and equipment maintenance is increasing, indicating a shift towards more professional and advanced consumer needs in the skiing market [9][11] Group 3: Regional Skiing Dynamics - Popular ski resorts like Songhua Lake and Beidahu Lake are experiencing a surge in visitors, particularly from southern regions of China [7][12] - The economic costs associated with skiing, including travel and equipment, are significant, which may limit participation among some demographics [7][12] - The trend shows that as skiers become more experienced, they tend to seek out more advanced ski resorts, indicating a maturation of the consumer base [11]