“雪王”闯美，洛杉矶首店开业

Core Viewpoint - The opening of the first overseas store of Mixue Ice City in Hollywood, Los Angeles, marks a significant step in the company's global expansion strategy, offering affordable products and localized menus to attract local consumers [1][4]. Group 1: Store Opening and Product Offerings - The Hollywood store features a menu that includes ice cream priced at $1.19, lemon water at $1.99, latte at $2.99, and pearl milk tea starting at $3.99, with overall prices ranging from $1.19 to $4.99, significantly lower than local competitors [4]. - During the opening, Mixue Ice City organized various interactive activities, including street flash events and challenges, to engage local consumers [4]. Group 2: Global Expansion - Mixue Ice City has expanded its overseas presence to 13 countries, with approximately 4,700 stores globally, having opened its first overseas store in Hanoi, Vietnam, in 2018 [5][7]. - The company has been actively pursuing its global strategy, entering new markets such as Japan, Kazakhstan, and Brazil, with significant procurement agreements in place [7][8]. Group 3: Market Potential - The U.S. tea beverage market is experiencing rapid growth, with a high interest in "Chinese milk tea" on social media platforms like TikTok, indicating a promising opportunity for brands [10]. - Mixue Ice City aims to leverage its established supply chain and "high-quality affordable" positioning to enhance the local market's offerings in freshly made tea beverages [10]. Group 4: Industry Recognition - Mixue Group has over 53,000 global stores, ranking first in the ready-to-drink beverage industry, and has been recognized as one of the "100 Most Influential Companies in the World" by TIME magazine, being the only restaurant chain on the list [13].