爆了，有门店月入超3万！疯狂动物城带火又一赛道，年轻人疯狂上头

Core Insights - The popularity of Perler Beads, a DIY craft, has surged, particularly among young adults, transforming it into a new social currency [1][2][14] - The commercial value of this trend is evident, with some stores generating significant monthly revenues from Perler Bead experiences [9][21] - The industry has seen explosive growth, with a notable increase in the number of related businesses and a strong demand for products linked to popular IPs [23][22] Group 1: Market Dynamics - A significant portion of customers at DIY stores are now visiting specifically for Perler Beads, with some stores reporting up to 30-40 groups of customers in a single day [1] - The average price for Perler Beads ranges from 1.3 to 1.5 yuan per thousand beads, while branded options can reach 5.28 yuan per thousand [15][18] - The experience segment of the market is particularly lucrative, with stores offering hourly experiences at prices ranging from 19.9 to 88 yuan, leading to substantial annual revenues [9][21] Group 2: Consumer Behavior - Consumers are heavily engaged, with reports of individuals spending over 1000 yuan within four months on Perler Beads, driven by popular culture references [14] - The trend is fueled by popular IPs such as "Zootopia" and "Honor of Kings," which have become catalysts for increased interest and sales [14][2] - The emotional aspect of the product appeals to various demographics, including working individuals seeking stress relief and families looking for interactive activities [28] Group 3: Industry Challenges - The rapid expansion of the industry has led to challenges such as product homogeneity, with many stores offering similar items, which may reduce repeat purchases [26] - Legal risks associated with copyright issues for popular IP designs pose a significant threat to the industry [28] - The sustainability of the trend is questioned as consumer interest may wane, necessitating innovation in creativity, service, and experience to maintain engagement [29]