贵州习酒2026年全国经销商大会在贵阳召开 厂商同心谱写习酒全国化2.0新篇章

Core Viewpoint - The Guizhou Xijiu 2026 National Distributor Conference aims to summarize the marketing efforts of 2025 and strategize for 2026, fostering a new marketing landscape for Xijiu [2][4] Group 1: Leadership and Acknowledgment - Wang Diqiang, Chairman of Xijiu Group, emphasized the importance of confidence and collaboration among distributors to navigate challenges and achieve growth [3][10] - The leadership team welcomed over 800 distributors, expressing gratitude for their hard work and commitment throughout the year [7][10] Group 2: Marketing Strategy and Goals - Xijiu plans to implement a marketing 2.0 reform, focusing on separating "marketing" and "sales" to enhance market responsiveness and service levels [11][16] - The company aims to maintain market order by supporting compliant distributors and rewarding those who contribute positively to the market [12][16] - Xijiu will prioritize quality, product, and brand development as foundational elements for long-term success [12][16] Group 3: Future Vision and Collaboration - The company seeks to build strong partnerships with distributors, emphasizing shared growth and mutual respect [12][13] - Xijiu is committed to protecting product value and ensuring reasonable profits for its partners, fostering a collaborative environment [13][16] - The 2026 marketing strategy will focus on creating a new marketing framework, enhancing integration, controlling supply, expanding markets, and improving brand value [16][17]