Core Viewpoint - The current state of Chinese tourist attractions is likened to industrial pre-packaged meals, emphasizing convenience and efficiency over unique experiences and cultural depth [5][7]. Group 1: Standardization and Homogeneity - The tourism experience in China has become highly standardized, lacking in uniqueness and depth, akin to pre-packaged meals that are easy to consume but lack soul [7][8]. - The rapid increase in the number of A-level tourist attractions, reaching 16,500, indicates a trend towards industrialized production of attractions, with a focus on uniformity and standardization [12][14]. - The A-level rating system for tourist attractions creates a competitive environment where all attractions must conform to the same standards, leading to a lack of diversity in offerings [12][14]. Group 2: Commercialization and Visitor Experience - The focus on hard metrics for scoring, such as the size of visitor centers and parking facilities, leads to an emphasis on infrastructure over visitor satisfaction and experience [14][18]. - The commercialization of attractions results in a high turnover of visitors, prioritizing quick financial returns over meaningful engagement with the site [18][19]. - The experience of visitors is often reduced to a mechanical process, where they are funneled through attractions without genuine engagement, leading to a sense of fatigue and disillusionment [11][18]. Group 3: Comparison with International Practices - In contrast to international practices, where local residents often enjoy lower entry fees to attractions, China's approach tends to impose higher costs on visitors, raising questions about the management of public resources [19][20]. - The upcoming implementation of the National Park Law in China may provide an opportunity to rethink the commercial logic of tourism, potentially leading to a more integrated approach that benefits both visitors and operators [20][23]. - Successful international models demonstrate that providing free access to natural resources while enhancing visitor experience through quality services can lead to greater economic benefits than merely charging for entry [23].
中国景区,大型工业预制菜?
创业邦·2025-12-22 10:11