奇瑞尹同跃：星途从不模仿

Core Viewpoint - The article emphasizes the unique identity and value proposition of the Xingtu brand under Chery Automobile, highlighting its ambition to create a luxury brand that does not imitate others but instead defines its own path [3]. Group 1: Brand Development and Strategy - Xingtu is one of the five brands under Chery, and in July, its domestic business division was integrated into Chery's domestic business group to enhance strategic focus and resource integration [3]. - Chery's chairman, Yin Tongyue, reflected on the brand's development journey, acknowledging past challenges but asserting that these experiences have strengthened their approach to building a luxury brand [3]. - The company plans to target overseas markets as a key battleground for Xingtu, with sales in over 30 mainstream markets globally and an average overseas price exceeding 400,000 yuan [3]. Group 2: Product Launch and Market Positioning - At the recent brand event, four new models were unveiled: ES7 GT, ES8, ET8, and ET9, with the ES series focusing on performance and the ET series prioritizing luxury [4]. - There is a concern regarding the naming overlap of new models ET5, ES8, and ET9 with existing products from NIO, raising questions about how Xingtu will establish its distinct luxury brand identity [5].