定存利率跌至1.7%！银行理财下村“抢农民”

Core Viewpoint - The collaboration between bank wealth management subsidiaries and rural commercial banks is rapidly increasing, driven by the opportunity to capture personal deposits moving from rural areas due to declining deposit rates. This partnership aims to expand market penetration and customer coverage while stabilizing wealth management scale growth [1][4]. Group 1: Collaboration Dynamics - Since December 2025, the pace of cooperation between bank wealth management subsidiaries and rural commercial banks has noticeably accelerated, with several banks announcing new partnerships for product distribution [3][4]. - Rural commercial banks are actively seeking to partner with wealth management subsidiaries to mitigate the impact of declining self-managed wealth management business and to retain customer deposits through wealth management offerings [4][6]. Group 2: Market Conditions and Challenges - The decline in one-year deposit rates below 2% has led to significant personal deposit outflows for rural commercial banks, with some experiencing a loss of 6% of their retail deposit base [6][8]. - The average annualized yield of closed-end fixed-income wealth management products has reached 2.3% for one month and 2.73% for three months, which is crucial for rural banks to attract personal deposits [7][8]. Group 3: Product Preferences and Trends - Rural commercial banks prefer pure fixed-income wealth management products due to the low risk appetite of local residents, who prioritize stable returns [10][11]. - There is a concern that if the annualized yield of pure fixed-income products falls below 2%, it could trigger another wave of deposit outflows [10][11]. Group 4: Regulatory Environment and Compliance - The implementation of the "Measures for the Administration of Agency Sales by Commercial Banks" has introduced stricter compliance requirements for product distribution, prompting rural banks to focus on operational compliance in their partnerships [14][15]. - Rural commercial banks are adopting measures to enhance compliance, including training on sales practices and monitoring to prevent misleading sales and operational risks [15][16].