优衣库被曝偷拍顾客,是部分区域管理层下令,照片还被内部群传播
21世纪经济报道·2025-12-23 12:22

Core Viewpoint - The article discusses the controversy surrounding Uniqlo's alleged practice of "spying" on customers in stores under the pretext of theft prevention, raising significant concerns about consumer privacy rights and the legality of such actions [1][3]. Group 1: Legal Implications - The distinction between "legal monitoring" and "excessive filming" is crucial, as only standard surveillance for safety in public areas with prior notification is considered lawful [3]. - The Consumer Rights Protection Law stipulates that consumers have the right to respect for their dignity and protection of personal information, and businesses cannot insult or defame consumers [4]. - If management instructs employees to engage in such behavior, the company bears liability for any infringement, although employees can refuse to execute illegal directives [4][5]. Group 2: Company Reputation and Market Impact - Uniqlo is recognized for its "high cost-performance" positioning in China, which is its largest single market outside Japan, contributing approximately 19% to the group's total revenue in FY2025, although revenue in mainland China has decreased by about 4% and profits by 11% [5]. - The "spying" incident could lead to consumer backlash, highlighting the need for companies to maintain clear boundaries in management practices and prioritize consumer privacy [5]. Group 3: Surveillance Practices - Surveillance in stores is common, but the querying and usage of monitoring footage are often overlooked, necessitating adherence to principles of legality, legitimacy, and necessity [6][8]. - Guidelines for monitoring include prior notification through visible signage, limiting coverage to public areas, and prohibiting filming in private spaces like fitting rooms [6][8]. - Surveillance footage should only be used for theft prevention and safety management, not for analyzing consumer behavior or identifying "suspicious individuals" [8].

优衣库被曝偷拍顾客,是部分区域管理层下令,照片还被内部群传播 - Reportify