丽江文旅部门，公开喊话小红书

Core Viewpoint - The article discusses the issues faced by the wedding photography industry in Lijiang, Yunnan, due to misleading posts on the Xiaohongshu platform, which have led to significant financial losses for local businesses [3][6]. Group 1: Issues with Xiaohongshu - The Cultural and Tourism Bureau of Lijiang has requested Xiaohongshu to strengthen its information monitoring and management responsibilities, citing inadequate oversight that has allowed false negative reviews to proliferate [3]. - Misleading posts have resulted in over 1 million yuan in refunds and indirect losses exceeding 5 million yuan for businesses in the wedding photography sector [3]. - The Bureau has expressed the need for Xiaohongshu to take this matter seriously and appoint a dedicated representative to liaise with them [3]. Group 2: Industry Response - The Deputy Director of the Cultural and Tourism Bureau, Zhu Zhengang, confirmed that businesses have reported the issues as valid, and previous attempts to contact Xiaohongshu via phone and email were unsuccessful [6]. - Zhu noted that some of the titles and images of the negative posts on Xiaohongshu are exaggerated, indicating a need for further investigation into the matter [6]. - On December 12, the Lijiang Wedding Photography Industry Association issued a joint statement urging Xiaohongshu to fulfill its responsibilities and combat false statements and malicious extortion [6].