占星App不务正业后,更加赚钱了
创业邦·2025-12-24 00:03

Core Insights - The article discusses the evolution of astrology applications, highlighting two prominent examples: "CHANI" and "Stardust," which represent different approaches to integrating astrology into daily life [5][20]. Group 1: CHANI - "CHANI" has transformed from a traditional astrology app into a lifestyle platform by incorporating self-care features such as meditation and affirmations, moving beyond mere entertainment [5][7]. - In the last 30 days, "CHANI" generated $832,500 in revenue, reflecting a year-on-year growth of 15.17%, positioning it among the top-earning astrology apps in the U.S. [5]. - The app's structure allows for scalable and subscription-based emotional support, previously offered by human astrologers, thus broadening its market appeal [11][13]. - "CHANI" emphasizes the personal touch in its content, with all materials created by Chani Nicholas and professional astrologers, avoiding AI-generated content to maintain a human connection [13]. Group 2: Stardust - "Stardust" takes a different approach by focusing on a high-frequency need—menstrual tracking—while integrating astrology elements, thus creating a unique user experience [15][20]. - The app connects menstrual cycles with lunar cycles, providing users with personalized insights and lifestyle recommendations, enhancing the ritualistic aspect of tracking [17]. - "Stardust" includes a partner feature that allows users to share menstrual information with their partners, fostering better understanding and communication in relationships, which has proven popular among users [18]. Group 3: Market Trends - Both "CHANI" and "Stardust" illustrate a shift in astrology app usage from merely checking horoscopes to incorporating astrology into everyday life, reflecting a broader trend towards lifestyle integration [20].

占星App不务正业后,更加赚钱了 - Reportify