日经中文网·2025-12-24 03:26Core Viewpoint - The N-BOX has maintained its position as the best-selling new car in Japan for three consecutive years, with projected sales of approximately 200,000 units in 2024. The introduction of electric versions by both Honda and BYD is expected to enhance the competitiveness of lightweight EVs in the Japanese market [1][3]. Group 1: N-BOX Sales and Market Position - The N-BOX is projected to achieve sales of around 200,000 units in Japan in 2024, surpassing the Toyota Corolla, and has been the top-selling model for three consecutive years [1][3]. - The N-BOX has accumulated total sales of approximately 3 million units since its first generation was launched in 2011, supported by its spacious interior and affordable price starting from 1.7 million yen [3]. Group 2: Electric Vehicle (EV) Market Dynamics - Honda plans to launch a pure electric version of the N-BOX by the fiscal year 2027, while BYD aims to introduce its lightweight EV in Japan by the summer of 2026, ahead of Honda [1][6]. - The current market share of EVs in Japan is around 2%, which is the lowest among developed countries, indicating significant room for growth [4]. - The lightweight EVs, such as Nissan's "Sakura" and Mitsubishi's "eK Cross EV," are expected to account for over 40% of EV sales in 2024, highlighting the compatibility of lightweight vehicles with urban mobility needs [4]. Group 3: Incentives and Regulations - In Japan, purchasing lightweight EVs comes with subsidies and tax reductions in the second year of ownership, which could accelerate their adoption if prices can be brought down to levels comparable to gasoline vehicles [4].