优衣库又现“偷拍”，“过度防盗”背后营收利润双降

Core Viewpoint - Uniqlo's era of effortless success in the Chinese market has ended, facing increasing pressure and challenges [4][16]. Group 1: Incident of Customer Surveillance - Uniqlo has been accused of "spying" on customers in some stores, leading to significant public backlash and discussions on social media [5][6]. - Reports indicate that employees and security personnel have been observed closely monitoring customers, creating discomfort among shoppers [5][6]. - Former employees confirmed the existence of suspicious customer surveillance practices, including sharing photos of suspected shoplifters in internal groups [6][8]. Group 2: Business Performance and Market Challenges - Uniqlo's parent company, Fast Retailing, reported a revenue of 3.1038 trillion yen (approximately 147.1 billion RMB) for the 2024 fiscal year, with a 12.2% year-on-year growth, but the growth rate is slowing [17]. - In the Greater China market, revenue growth was only 9.2%, with operating profit showing a minimal increase of 0.5%, indicating a significant slowdown compared to previous years [17]. - The rise of e-commerce and competition from new local fast-fashion brands has intensified market challenges for Uniqlo [18]. Group 3: Strategic Adjustments - Uniqlo is undergoing structural strategic adjustments in the Chinese market, shifting focus from aggressive store openings to improving store operations and closing unprofitable locations [22][23]. - The company is also investing in flagship stores and enhancing its online presence, including a partnership with JD.com to launch a mini-program for direct logistics [23]. - Despite current challenges, Uniqlo still sees potential for growth in first and second-tier cities and aims to explore new market strategies to maintain brand relevance and competitiveness [23].