丽江古城公开喊话小红书！大量不实避雷贴致企业损失超百万

Core Viewpoint - The Lijiang Gucheng District Cultural and Tourism Bureau has issued a letter to Xiaohongshu, urging the platform to strengthen its information monitoring and regulatory responsibilities in the wedding photography sector, due to the rise of false reviews and complaints that harm businesses [4][6][10]. Group 1: Background and Issues - The wedding photography industry in Lijiang is a vital part of the local tourism economy, with over 80 member units contributing to employment and the city's brand image [7]. - Since January 2025, a new type of consumer conflict has emerged, where consumers post false "warning posts" on Xiaohongshu to coerce businesses into refunds, leading to significant financial losses [7][8]. - Direct economic losses reported by member units due to forced refunds have exceeded 600,000 RMB, while indirect losses from brand reputation damage and order cancellations have surpassed 3 million RMB [7][8]. Group 2: Core Dilemmas - Businesses face high costs, long durations, and poor outcomes in defending against false "warning posts," creating a challenging environment for maintaining their reputation and operations [8]. Group 3: Regulatory Response - The Lijiang Gucheng District Cultural and Tourism Bureau has attempted to contact Xiaohongshu through various means but has not been successful until recently, when they managed to establish communication and submit relevant materials for resolution [9][10]. - A joint statement from the Lijiang Gucheng District Wedding Photography Industry Association has called on Xiaohongshu to fulfill its responsibilities and combat false statements and malicious extortion [10].