首次！库克出手，大举买入耐克股票

Core Viewpoint - Nike has received positive news amidst declining performance and stock prices, as Tim Cook, a board member and CEO of Apple, has increased his stake in the company, leading to a significant rise in Nike's stock price [1][4]. Group 1: Stock Purchase by Executives - Tim Cook purchased approximately $2.95 million (around 21 million RMB) worth of Nike shares at an average price of $58.97 per share, acquiring 50,000 shares [4]. - Following this purchase, Cook's total holdings in Nike reached 105,480 shares, valued at over $6.04 million (over 42 million RMB) based on the closing price [4]. - This marks Cook's first use of personal funds to buy Nike stock, which is typically seen as a strong signal of confidence in the company's future value [4]. - Another board member, Robert Swan, also bought Nike shares, purchasing 8,691 shares at an average price of $57.54 per share [5]. - The actions of these executives are interpreted as efforts to boost market confidence and indicate that the stock price may be nearing its bottom [5]. Group 2: Financial Performance - Nike's recent earnings report revealed a quarterly revenue of $12.4 billion, a year-on-year increase of 1%, but net profit fell to approximately $800 million, a 32% decline [7]. - Earnings per share were reported at $0.53, down from $0.78 in the previous year [7]. - The North American market showed strong performance with a 9% revenue increase, while the Greater China region faced challenges, with a 17% revenue decline [7]. - The company's annual product cost increase due to U.S. tariff hikes was about $1.5 billion, significantly impacting gross margins [7]. - Despite these challenges, Nike managed to keep sales and management expenses growth to just 1% year-on-year, demonstrating effective cost control [7]. - The company returned $598 million to shareholders in dividends, a 7% increase compared to the previous year [7]. Group 3: Market Sentiment and Analyst Ratings - Following the earnings report, Nike's stock price dropped by 10% in a single day, and the stock has fallen over 22% year-to-date, underperforming the S&P 500 index [8]. - Several financial institutions have lowered their target prices for Nike, with Citigroup reducing it from $70 to $65, while Goldman Sachs lowered it from $89 to $77, maintaining a "buy" rating [8]. - Piper Sandler also adjusted its target price from $84 to $75, keeping an "overweight" rating [8].