大湾区再添跨境电商新地标！希音湾区西部智慧产业园竣工交付

Core Viewpoint - The establishment of SHEIN's West Bay Area Smart Industrial Park in Zhaoqing represents a significant investment in smart supply chain infrastructure, aiming to enhance agile and flexible supply chain capabilities while promoting employment in the fashion industry [1][3]. Group 1: Project Overview - The SHEIN West Bay Area Smart Industrial Park has been completed with a total investment of 3.5 billion yuan and covers an area of over 600,000 square meters [3]. - The park includes a smart sorting center and an order distribution center, equipped with facilities such as employee cafeterias and office buildings, and plans to construct 14 double-layer logistics warehouses [3][4]. - The project will also incorporate solar photovoltaic panels with an installed capacity exceeding 24 megawatts, expected to reduce carbon emissions by over 10,000 tons annually [4]. Group 2: Economic Impact - Zhaoqing's foreign trade import and export value reached 41.85 billion yuan from January to November 2025, marking a year-on-year increase of 20.7%, with cross-border e-commerce being a key driver of this growth [3]. - Upon reaching full production, the park is projected to generate an annual service trade export value of 3.5 billion yuan and create between 20,000 to 30,000 jobs [4]. Group 3: Strategic Initiatives - SHEIN is investing over 10 billion yuan to accelerate the development of a green smart supply chain system across cities in the Guangdong-Hong Kong-Macao Greater Bay Area, including Guangzhou, Zhaoqing, Foshan, and Jiangmen [7]. - The company aims to transform traditional garment production through digital tools and a "small batch quick response" flexible supply chain model, enhancing the potential of upstream and downstream industries [7].