乘联分会·2025-12-25 08:32Core Viewpoint - The pickup truck market in China is experiencing significant growth, with strong sales and export performance, particularly in the southwestern and northwestern regions, while the demand in eastern developed areas is relatively weak [2][3][9]. Group 1: Overall Market Analysis - In November 2025, the pickup truck market sold 56,000 units, a year-on-year increase of 22% and a month-on-month increase of 17%, marking a high point in the last five years [2][8]. - From January to November 2025, the total sales reached 519,000 units, up 8% year-on-year [8]. - The production of pickup trucks in November 2025 was 52,000 units, a year-on-year increase of 8%, with a total production of 527,000 units from January to November, reflecting a 14.5% increase [2][8]. Group 2: Export Performance - In November 2025, China exported 32,000 pickup trucks, representing a year-on-year increase of 54% and a month-on-month increase of 19% [3][10]. - The total exports from January to November 2025 reached 268,000 units, a 22% increase compared to the previous year [10]. - By November 2025, exports accounted for 57% of total pickup truck sales, indicating a strong international demand for Chinese-made pickups [10]. Group 3: New Energy Pickup Trucks - In November 2025, sales of new energy pickup trucks reached 8,000 units, a year-on-year increase of 152% and a month-on-month increase of 40% [3][14]. - Cumulatively, from January to November 2025, 67,000 new energy pickups were sold, reflecting a staggering growth of 335% [14]. - The market for new energy pickups is expected to grow rapidly, driven by increasing domestic and international demand [14]. Group 4: Regional Sales Characteristics - The main demand for pickup trucks is concentrated in the southwestern and northwestern regions, which accounted for 46% of total demand in November 2025 [15][18]. - The eastern developed regions are showing weaker performance, with significant growth observed in smaller cities and rural areas [18][20]. - The market dynamics are shifting, with urban areas experiencing a decline while county and township markets are recovering [20][31]. Group 5: Competitive Analysis - Great Wall Motors continues to dominate the pickup truck market, holding nearly 50% of the domestic market share, with strong performances from Changan, SAIC Maxus, and Zhengzhou Nissan [23][26]. - The competitive landscape is evolving, with emerging players like Geely and new energy brands gaining traction [26][31]. - The export performance of major manufacturers is robust, with Great Wall Motors leading, followed by Changan and SAIC Maxus [28][31].