出任耐克公司董事20年，库克首次自掏腰包购买股票

Core Viewpoint - Tim Cook, CEO of Apple, made his first personal investment in Nike by purchasing shares, signaling strong internal confidence in the company's future value [3][4]. Group 1: Investment Activity - Tim Cook bought 50,000 shares of Nike at an average price of $58.97 per share, totaling approximately $2.95 million [3]. - Following Cook's purchase, Nike's stock price rose by 4.66% to $60.01 per share, with a total market capitalization of about $88.7 billion [3]. - Cook's total holdings in Nike now amount to 105,480 shares, valued at over $6.32 million based on the closing price [3]. Group 2: Management Changes and Strategy - Robert Swan, another board member, also purchased Nike shares on December 22, at an average price of $57.54 for 8,691 shares [4]. - Nike's stock has faced pressure since John Donahoe became CEO in January 2020, with a decline of over 20% during his tenure [5]. - Nike's revenue for fiscal year 2023 exceeded $50 billion but saw a decline in fiscal year 2025, with a projected revenue drop of about 10% to $46.3 billion, marking the first annual revenue decrease in recent years [6]. Group 3: New Leadership and Strategic Focus - Elliott Hill succeeded Donahoe as CEO in October 2024 and initiated the "Win Now" strategy, focusing on key markets and cities while restructuring the organization [6][7]. - The strategy includes a shift from direct sales to wholesale channels and a reduction in discount promotions to improve gross margins [6]. - Recent financial results showed a slight revenue increase of 1% to $12.43 billion for the second quarter of fiscal year 2026, although net profit decreased by 32% to $792 million [7].