Core Viewpoint - The founder of Xibei, Jia Guolong, reflects on the recent turmoil and acknowledges the need for better communication with customers, admitting past mistakes and committing to listening to customer feedback in the future [2]. Group 1: Customer Engagement and Product Adjustments - Xibei has made adjustments to over 10 products to meet customer demands for freshly made dishes, indicating a shift towards more customer-centric operations [2]. - The company has reduced prices on over 30 dishes by nearly 20%, lowering the average customer spending from 92 yuan to 75 yuan, with a commitment that these prices will not increase again [2]. - Jia Guolong emphasizes that while Xibei will not become a low-cost brand, it aims to provide value for money and enhance customer experience through better service and new dish development [2]. Group 2: Operational Strategy and Future Plans - Xibei plans to slow down its expansion and focus on stabilizing its existing 300+ stores, indicating a shift in strategy from aggressive growth to sustainable management [3]. - The company is exploring a new business model centered around becoming a "family-friendly restaurant," which includes increasing staff numbers and improving employee compensation [3]. - Jia Guolong believes that there is still potential for Chinese chain restaurants to achieve global success, similar to brands like Mixue Ice City, suggesting optimism for the future of the industry [3].
贾国龙首次回应西贝预制菜风波:不应和顾客硬刚 降价菜品不会再涨价
新浪财经·2025-12-25 10:35