华为折叠屏引领行业七年进化，重塑折叠主力机心智标杆

Core Insights - The folding screen smartphone market is transitioning from a niche curiosity to a mainstream practical choice, driven by technological maturity and decreasing prices [1][5][26] - The user base is expanding, with 17.9% of users aged 18-24, and over 90% of consumers considering a folding screen for their next phone [1][14] - Huawei leads the market with nearly 70% share and has become the first brand to exceed 15 million cumulative shipments of folding screen devices [3][8] Market Trends - In 2024, China's folding screen smartphone shipments are expected to reach 9.69 million units, with 7.62 million units shipped in the first three quarters of 2025 [3] - The market is showing steady recovery, particularly in the high-end segment priced above 10,000 yuan [3] Technological Advancements - The transition from "niche curiosity" to "mainstream practicality" is driven by advancements in hardware technology, software ecosystems, and innovative product forms [5][26] - Huawei has pioneered the development of key technologies such as the water-drop hinge and the Tian Gong hinge system, which have become mainstream in folding screen design [9][26] Consumer Demographics - Folding screen smartphones are increasingly appealing to younger consumers, who view them as symbols of innovation and personal taste [10][14] - Among young users, a higher percentage purchase folding screens for entertainment and innovative experiences compared to the overall consumer base [10][14] User Preferences - 95.5% of consumers express willingness to switch to a folding screen phone, with reliability, battery life, and hardware specifications being key decision factors [14] - Huawei is the preferred brand for 67.4% of consumers considering a folding screen device [14][16] Software and Ecosystem - Huawei's Mate XTs integrates PC-level applications, enhancing productivity in various scenarios and providing a desktop-like experience on mobile devices [18] - The integration of AI capabilities is expected to revolutionize the interaction and productivity of folding screen devices, making them more efficient and user-friendly [19][21] Future Outlook - The combination of AI and folding screens is anticipated to drive a new wave of growth, transforming smartphones into intelligent hubs capable of handling complex tasks [23][28] - As the market matures, folding screen smartphones are expected to shed their niche status and become mainstream consumer choices, with Huawei continuing to define industry standards [26][28]