Shanghai Ziyan Foods (SH:603057) 中国基金报·2025-12-25 12:13Core Viewpoint - The company, Ziyuan Food, issued an apology following a scandal involving a staff member at a franchise store in Qidong, Jiangsu, who was caught on video stealing a portion of beef during weighing, leading to public outrage and a swift response from the company [2][4]. Summary by Sections Incident Overview - On December 24, a video surfaced showing a staff member at a Ziyuan Bawei Chicken store engaging in inappropriate behavior by stealing beef, which quickly went viral and drew significant public attention [2][7]. - The company acknowledged the incident and confirmed the misconduct after an internal investigation [4][9]. Company Response - Ziyuan Food took immediate action by: 1. Suspending operations at the involved store for rectification [5]. 2. Terminating the employment of the staff member involved [5]. 3. Issuing a nationwide alert to all stores to reinforce service standards [5]. 4. Offering compensation to affected consumers, including a tenfold cash refund of the purchase amount and a 1,000 yuan gift card [5]. Compensation Measures - To further apologize to other customers who visited the implicated store, the company announced a 10-day compensation initiative: 1. Customers who made purchases between December 1 and December 25, 2025, could claim a 100 yuan gift card [5]. 2. From December 26, 2025, to January 4, 2026, customers would receive double the value of their purchase in five-spice beef [5]. Commitment to Improvement - The company emphasized its commitment to food safety and integrity, stating that it would enhance transparency in sales processes and welcome ongoing consumer supervision [6][10]. - Ziyuan Food plans to strengthen internal controls to protect consumer rights and ensure such incidents do not recur [6][10]. Financial Context - The incident occurred during a challenging financial period for Ziyuan Food, which reported a revenue of 2.514 billion yuan for the first three quarters of 2025, a year-on-year decline of 6.43%, and a net profit of 194 million yuan, down 44.37% [10]. - As of December 25, the company's stock closed at 19.81 yuan per share, with a total market capitalization of 8.192 billion yuan [11].