国货潮品涌入免税店

Core Viewpoint - The introduction of domestic products into duty-free stores represents a significant shift in the retail landscape, aiming to enhance the visibility and accessibility of Chinese brands to both domestic and international consumers [9][11]. Group 1: Event Overview - The "National Trend Products" promotion event for duty-free stores was held on December 23 in Shenzhen, showcasing brands like Chengdu Liu-style bamboo weaving and others, highlighting the innovation of traditional crafts [1][2]. - The Ministry of Commerce released a list of recommended brands for duty-free stores, covering 19 key product categories, which will guide selection and procurement for duty-free enterprises [1][5]. Group 2: Characteristics of Selected Domestic Products - The selected domestic products exhibit three distinct characteristics: comprehensive category coverage across 19 types, wide geographical distribution with 174 brands from 26 cities, and a strong heritage with 45 time-honored brands included [5][6]. - Shenzhen is a significant hub for these products, with 25 brands making it to the first promotion list, indicating a robust local presence [5][6]. Group 3: Market Trends and Consumer Behavior - New duty-free stores are increasingly focusing on domestic products, with examples like the Chengdu duty-free store featuring local specialties and the Guangzhou cultural museum showcasing popular items like the "Bing Dwen Dwen" dolls [3][5]. - There is a notable increase in demand for domestic products among international tourists, with some stores reporting a 50% increase in international customer visits [10][11]. Group 4: Future Directions and Strategic Implications - The introduction of domestic products into duty-free stores is seen as a new initiative requiring collaboration among government, enterprises, and brands to enhance competitiveness and policy implementation [6][7]. - Duty-free stores are evolving into a new hub for showcasing local products globally, moving beyond their traditional role as mere retail spaces for international brands [10][11].