王思聪名下资产被法拍，“估值-166万元，起拍价10.75万元”

Core Viewpoint - The article discusses the auction of an 8% equity stake in Mai Ji Culture Communication Co., Ltd., owned by Beijing Pusi Investment Co., Ltd., highlighting the company's financial struggles and recent operational challenges [1][6]. Group 1: Auction Details - The auction is for an 8% equity stake in Mai Ji Culture, with a starting price of 107,400 yuan and an assessed value of -166,620 yuan [1][2]. - The auction is being conducted by the Dalian Intermediate People's Court, with a required deposit of 10,000 yuan and a bidding increment of 1,000 yuan [1][2]. Group 2: Company Background - Beijing Pusi Investment Co., Ltd. was established in December 2009, with a registered capital of 20 million yuan, and is fully owned by Wang Sicong [4][6]. - The company has previously managed assets exceeding 1 billion USD and invested in nearly 80 projects, including Panda Interactive Entertainment and Hero Interactive [6][7]. Group 3: Mai Ji Culture's Performance - Mai Ji Culture, which entered the market in 2019, initially gained popularity with its immersive interactive game dramas but has faced significant operational issues, including mass layoffs and store closures in 2024 [6][8]. - Following a strategic financing round in 2022, the company's ownership structure diversified, with the largest shareholder holding 52.2% of the equity [6][7]. Group 4: Broader Context - The article notes that this is not the first asset sale by Wang Sicong in 2024, as he previously exited management of another company, indicating ongoing financial pressures [8]. - The article also mentions Wang Sicong's involvement in a new venture, Huanju Commercial, which focuses on immersive entertainment and has plans for significant investments in tourism projects [9][11].