紫燕百味鸡致歉

Core Viewpoint - The company, Ziyan Food, has publicly apologized for the misconduct of an employee at one of its franchise stores, which involved stealing beef from a customer, highlighting the company's commitment to consumer rights and operational integrity [2]. Group 1: Company Response to Misconduct - Ziyan Food has taken immediate action by forming a special task force to investigate the incident and confirmed that the employee's actions were inappropriate and violated company policies [2]. - The company has implemented several measures, including the temporary closure of the affected store, immediate termination of the involved employee, and a nationwide alert to other stores [2]. - Compensation for the affected customer includes ten times the amount spent on that day and a 1,000 yuan brand gift card, along with a 10-day compensation campaign for other customers at the store [2]. Group 2: Business Performance and Market Position - As of June 2023, Ziyan Food had over 6,100 "Ziyan Baiwei Chicken" franchise stores, but recent data indicates that the number has dropped to fewer than 5,200 stores by December 25 [4]. - The competitive landscape in the marinated food sector has intensified, leading to a noticeable slowdown in overall industry growth, affecting even leading brands [5]. - In Q3, Ziyan Food reported revenue of 1.041 billion yuan, a year-on-year increase of 1.75%, but the net profit attributable to shareholders fell by 40.66% to 89.54 million yuan [5]. - For the first three quarters, the company achieved revenue of 2.514 billion yuan, a decline of 6.43%, with net profit down 44.37% to 194 million yuan, primarily due to decreased sales and significant drops in gross profit [5]. Group 3: Sales and Distribution Model - Ziyan Food primarily operates through a distribution-based franchise model, allowing distributors to sell the company's products under a unified brand image while maintaining independent financial accountability [6]. - Distributors are responsible for establishing and managing downstream franchise stores, ensuring compliance with the company's operational standards [6]. Group 4: Stock Performance - As of December 25, Ziyan Food's stock closed at 19.81 yuan per share, reflecting a year-to-date increase of 1.02%, with a market capitalization of 8.2 billion yuan [7].