Core Viewpoint - The implementation of the new national standard for electric bicycles has led to significant market disruption, resulting in a decline in sales and a challenging environment for dealers and manufacturers [7][9][20]. Group 1: Market Impact - The new national standard has caused a drastic drop in sales, with November's domestic shipment volume of electric bicycles falling to 2.21 million units, a year-on-year decrease of 28.7% [8]. - Dealers are facing difficulties as old standard vehicles are running out of stock while new standard models are not selling, leading to a situation where many small brand dealers are closing down [9][11]. - Major brands like Aima, Tailg, and Ninebot have reported significant declines in sales, with year-on-year drops ranging from 24.8% to 48.8% [8][17]. Group 2: Consumer Sentiment - Consumers have expressed dissatisfaction with new standard electric bicycles, particularly regarding the speed limit of 25 km/h, which they feel negatively impacts their commuting efficiency [11][12]. - Price increases for new standard models, often by over 100 yuan, have deterred many consumers from purchasing, as they perceive the new models as less practical for family use and daily commuting [11][12]. - Issues such as insufficient storage space and the inability to carry children have led to widespread criticism of new models, with many consumers feeling that the designs do not meet their needs [12][13]. Group 3: Industry Response - Major manufacturers are attempting to address consumer concerns by optimizing their products and clarifying misconceptions about the new standards [15][20]. - Despite the challenges, some companies are launching new models that comply with the new standards, although supply issues have hindered availability in stores [15][16]. - The industry is undergoing a transformation, with the new standards expected to eliminate less competitive brands while providing opportunities for stronger, innovative companies to thrive [17][22].
日流水剩50元,小电驴店主靠修车过冬
投中网·2025-12-26 06:56