【深度分析】2025年11月份全国新能源市场深度分析报告
乘联分会·2025-12-26 08:36

Overall Market - The total market for passenger vehicles in China includes both traditional internal combustion engine (ICE) vehicles and new energy vehicles (NEV), which comprise battery electric vehicles (BEV) and plug-in hybrid electric vehicles (PHEV) [4][5] - In November 2025, the total production of NEVs reached 1,756,587 units, while ICE vehicles produced were 1,349,384 units, leading to a total market production of 3,105,971 units [6][7] - Year-to-date (YTD) data for January to November 2025 shows NEV production increased by 6.3%, while ICE vehicle production decreased by 4.0% compared to the same period in 2024 [6][8] Market Segmentation - The market is segmented into various categories including sedans, MPVs, and SUVs, with NEVs showing a significant growth trend in all segments [25][26] - In November 2025, NEV sales in the sedan category were 593,948 units, while ICE sedans sold were 413,429 units, indicating a strong preference for NEVs in the sedan market [26] Export Market - The export of NEVs has shown substantial growth, with a total of 2,149,769 units exported in November 2025, reflecting a 243.3% increase compared to the previous year [16][21] - The NEV export penetration rate reached 41.7% in the first eleven months of 2025, up from 27.1% in 2024, indicating a growing international demand for Chinese NEVs [18][20] Manufacturer Performance - BYD remains the leading manufacturer in the NEV market, with a wholesale volume of 474,921 units in November 2025, despite a year-on-year decline of 5.8% [22][23] - Other notable manufacturers include Geely and Chery, with Geely achieving a 53.4% increase in wholesale volume, indicating strong competitive performance in the NEV segment [22][23] Price Positioning - The market is categorized into price segments, with vehicles priced below 100,000 yuan showing a significant share in the NEV market, reflecting consumer preferences for affordable electric options [4][5] - The price segmentation also indicates a growing trend towards higher-priced NEVs, as consumers are increasingly willing to invest in premium electric vehicles [4][5]

【深度分析】2025年11月份全国新能源市场深度分析报告 - Reportify