平台企业反内卷迈出重要一步

Core Viewpoint - The article discusses the newly released "Internet Platform Pricing Behavior Rules" aimed at regulating pricing practices in the platform economy, promoting healthy development and fair competition among platform operators [3][4]. Group 1: Overview of the New Rules - The "Behavior Rules" consist of 7 chapters and 29 articles, prohibiting practices such as predatory pricing, price discrimination, collusion to raise prices, price fraud, and price gouging [3]. - The rules aim to clarify the "red lines" and "bottom lines" for competition, ensuring a transparent and collaborative platform ecosystem [3][4]. Group 2: Specific Regulations for Platform Operators - The rules require platform operators to standardize their pricing behavior, protect the autonomy of pricing for operators, and disclose rules regarding differential pricing, dynamic pricing, and bidding rankings [4]. - There are specific requirements for clear pricing, including the need for transparent promotional rules and the prohibition of unreasonable restrictions on pricing behavior by platform operators [4]. Group 3: Consumer Protection Measures - The rules implement a clear pricing system to enhance consumer rights, ensuring transparency in dynamic and differential pricing, and regulating automatic payments and renewals [4][5]. - The rules also address common promotional practices like "full reduction," "red envelopes," and "flash sales," mandating transparency to prevent misleading pricing tactics [5]. Group 4: Implementation Timeline - The "Behavior Rules" will take effect on April 10, 2026, allowing time for platform operators to align with the new regulatory requirements [5].