Core Viewpoint - Despite the overall adjustment in the real estate market, the high-end residential market has shown independent momentum in 2025, with significant sales figures reported in major cities [1]. Group 1: Sales Performance - In the first 11 months of this year, Shanghai's high-end residential sales reached 221.91 billion yuan, while the Shanghai Kerry Jinling Huating recorded 216.46 billion yuan in sales [1]. - Guangzhou's Poly Yuexi Bay achieved a single-day sales record of over 10.6 billion yuan in November, and Shenzhen Bay Luanxi set a new national record with 13 billion yuan in single-day sales [1]. - Beijing and Yu Wang Yun reported sales of 9.15 billion yuan in the same period [1]. - Nationally, the total sales of new residential properties fell by 11.1% year-on-year to 7.51 trillion yuan, but high-end residential properties maintained a certain transaction scale [4]. Group 2: Buyer Demographics - Buyers of high-end residential properties include entrepreneurs, celebrities, and foreign nationals, with local buyers in Shanghai accounting for approximately 28.6% and buyers from Jiangsu and Zhejiang provinces making up 30% [5]. - In Guangzhou, buyers include tech company founders and high-net-worth individuals, with one family reportedly purchasing six units for a total of 500 million yuan [5]. Group 3: Market Dynamics - The demand structure in the real estate market is shifting from "just need" to "improvement-driven," with high-net-worth individuals focusing on property value retention and improvement functions [5]. - The supply of high-end residential properties is expected to increase due to a concentration of land transactions in core areas, which may lead to a rational return in transaction volumes as more high-end properties enter the secondary market [1][6]. Group 4: Future Outlook - The high-end residential market is anticipated to remain active, with a focus on product quality and service, which are expected to attract buyers [1][6]. - However, if the supply of high-end residential properties remains high, the market's ability to absorb this inventory will be a critical factor, with cautious optimism regarding future price and value trends [7].
64套千万豪宅1日售罄,爆卖40亿,什么信号
21世纪经济报道·2025-12-26 13:24